How Adaptive Signage Boosts Store Performance

Description

Digital experiences are more important than ever for brick-and-mortar retailers—and signage is one of the best ways retailers can engage shoppers with an in-store digital presence. But to deliver the full digital experience, retailers need to go beyond the basics of broadcasting a sales message.

Modern signage can do much more, delivering a two-way interaction between customers and businesses. New developments in sensors, analytics, and cloud computing enable signs to respond to customer behavior and help retailers update content on the fly.

Resource Application

Consider the experience of the restaurant industry, which has been at the forefront of the digital transformation. The majority of consumers in this market are tech-savvy users who expect highly polished digital experiences.

To meet the demands of this fast-paced industry, the signage experts at Giada Technology developed a digital menu solution for KFC. After a 3-month trial run, the KFC Digital Menu Board increased customer satisfaction by 20%, increased sales by 17%, and improved operational efficiency by 80%.

Following a similar approach, Giada equipped more than 200 Austrian pharmacies with a mobile signage system. Content messaging was handled regionally by an advertising agency with pharmacy-specific topics. Among other benefits, the pharmacies enjoyed a boost in spontaneous purchasing, increasing sell-out of advertised products.